Movement After Show Report

The organizing committee wants to share with their supporters the great results of the fourth edition of “Movement Halloween – Torino Music Festival 2009” - Europe leading Halloween Festival.

Territory and Tourism. Movement consolidate its relationship with Piemonte thanks to the strong collaboration with the most important Italian industrial corporation, with more than 30 important local suppliers, the employment of more than 400 people and the deep interaction with the tourism operators of Piemonte and Torino, European Youth Capital 2010. Thanks to Movement more than 300 hotel nights were booked for over 1.000 guests coming from outside Torino.

Torino-Detroit. Thanks to the cooperation with Paxahau-Detroit and Derrick May, Movement worldwide ambassador, Torino and Detroit have recently signed a strategic partnership aimed to strengthen their mutual brand value and cultural relationship.

Affluence and Employment. 15.000 people took part during the 3 days Festival (+15% compared to the 2008 edition). 950 guests; 400 people staff; 9.000 m the area occupied.

Pubblic Order and Medical Assistance. Movement 2009 has taken place in respect of all the Italian law. For the forth consequtive year, the Italian Green Cross announced that once again this was a drug free and drinking responsible event. 
Media and Communication. Luca Argentero is the new extraordinary Movement Ambassador: young, sporty, from Torino and always on the move, Luca is the ideal Movement fan. The Festival has been preceded by an intense advertising campaign realised by Andrea Giacobbe; Movement has attracted the attention of the international music lovers and media community.  

Institution and Sponsors. Movement wish to thank:  
Regione Piemonte for the sponsorship and patronage;  
Comune di Torino for its support; 
Provincia di Torino for its patronage;  

Movement thanks the following for their cooperation: Politecnico of Torino, Parcolimpico Srl, Italian Police Force , the 118 and Regional Fire Department.